The acquisition includes the ‘Papa Giuseppi’s’ brand, all current frozen pizza private label business and the pizza assets at Simplot’s Pakenham facility.
Simplot Australia will work closely with Dr Oetker in growing its frozen pizza business in Australia and New Zealand. Simplot Australia will provide a range of ongoing support services, including merchandising, supply chain and manufacturing.
“For Dr Oetker, a global leader in frozen pizza, this represents a significant step towards achieving our international growth strategy,” said Declan O’Leary, MD, Dr Oetker Australia.
Simplot Australia is a food manufacturer and marketer, with key brands such as John West, Birds Eye, Edgell, Leggo’s, I&J and Lean Cuisine.
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