Despite the tough economic climate, the company has harnessed new marketing initiatives to continue to drive sales, the most recent being a campaign to supply coolers to schools.
“We’re operating in difficult trading times, so I’m really pleased to see our sales continually growing year on year,” said Fred Cairns Palmer, MD. “We saw a 20% growth last year. The industry is facing some tough challenges ahead, but with our range of best-in-class beverage solutions, we’re confident we can continue to grow market share.
“I’m a great believer in keeping all of our sales efforts active and to continue knocking on the doors and ringing the bells. We’re now looking forward to selling our next 12,000 water coolers!”
Source: Water Coolers Direct
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