Bel Brands USA has expanded its Boursin range of gournay cheese with the limited-edition launch of a maple bourbon flavour in the US.
The new variant – which joins flavours such as basil and chive, garlic and fine herbs, and red chili pepper in the Boursin portfolio – is said to infuse creamy, crumbly cheese with sweet notes of maple and rich hints of bourbon.
Bel Brands said it can be paired with salty snacks or whipped into a cheesecake to “deliver warm, autumn comfort to your home and to the dinner table”.
Melanie Nemoy, Boursin brand director, said: “This flavour will wow your guests’ taste buds. It’s the perfect versatile ingredient or star of your cheese board for any entertaining moment this fall – from Friendsgiving to a cosy night in.”
Boursin maple bourbon is sold in the deli aisle of major retailers in the US with a suggested retail price of $5.99.
Bel Brands USA is a subsidiary of Paris-headquartered Fromageries Bel, which also sells brands such as The Laughing Cow, Babybel and Kaukauna.
Earlier this year Bel Brands launched a three-strong range of The Laughing Cow cheese cups as it targets on-go-snacking.
