Yasso to release a new range of seasonal frozen yogurt flavours

Yasso Frozen Yogurt has released its first line of limited-edition seasonal frozen yogurt flavours, which will be available in both pint and stick formats.

The three new flavours in the range are inspired by autumn and winter, and will include Pumpkin Cheesecake, Sugar Cookie and Peppermint Crunch.

Each low-calorie flavour contains between 120-150 calories per serving with 5 to 6 grams of protein and no artificial colours or flavours.

The Pumpkin Cheesecake flavour will be available nationwide from US retailers from October, while the Sugar Cookie and Peppermint Crunch will be released in November.

Yasso says that the flavours have been released to respond to the growing demand for seasonal flavours in the US. 

Figures provided by the brand show that seals of pumpkin flavoured products alone have seen a 187% increase year over year in the US.

Drew Harrington, co-founder and co-CEO of Yasso said: “The launch of new seasonal flavours is another example of Yasso continuing to bring innovation to the frozen novelty and packaged ice cream category.

“These new items double down on indulgence and provide the nostalgic tastes of the season, but in a format that can be enjoyed frequently and with sensible nutrition.

“We had a lot of fun with their development and feel we’ll create an exciting shopping experience through our unique holiday designs.”