Capri Sun Group has acquired a majority stake in Austrian beverage start-up all i need, as it seeks to further diversify its product portfolio and expand its presence in the healthy beverage market.
Capri Sun has purchased 85% of the shares in the Vienna-based start-up, which produces a range of organic tea beverages such as White Tea and Green tea, which are sold nationwide throughout Austria.
The remaining 15% of the company will be retained by the company’s founders Thomas Miksits and Alexander Jiresch, who founded the company in 2010.
Capri Sun said that both Miksits and Jiresch will stay with the company in order to help the growth of the brand in the future.
A statement released by Capri Sun Group said: “The Acquisition fits Capri-Sun Group’s strategy of extending beyond its highly successful Capri-Sun Juice drink in a pouch, tapping into the growing heathy-based beverage space and in particular tea-based beverages.”
The company also announced that the brand would be introduced to Germany and Switzerland in 2019.
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