Pernod Ricard USA has renewed its distribution agreement with Southern Glazer’s Wine & Spirits, the largest distributor of wine and spirits in North America.
The renewed agreement will be effective from 1 January 2019, and will extend the partnership between the two companies to June 2024.
The distribution deal will see Southern Glazer’s continue to distribute Pernod Ricard’s beverage portfolio across its 35 state distribution network, which includes California, New York and Pennsylvania.
This renewed agreement further solidifies Pernod Ricard’s US distribution operation, as it follows on from last weeks’ distribution agreement signed between the company and Republic National Distributing Company, the US’s second largest wine and spirits distributor.
Paul Duffy, chairman and CEO of Pernod Ricard USA said: “Our partnership with Southern Glazer’s Wine & Spirits is one we value greatly and are delighted to continue with.
“One of the greatest opportunities we have working across multiple states is our ability to be truly focused at a local level, resulting in positive outcomes for our partners, and even more importantly, our customers and consumers. Working with our wholesalers allows us to do just that.”
Wayne Chaplin, CEO of Southern Glazer’s Wine & Spirits added: “On behalf of the Southern Glazer’s executive team and our American Liberty Spirits & Wine division – the dedicated division for the Pernod Ricard USA portfolio – I am thrilled by the extension of our strategic partnership with Pernod Ricard USA.
“This special, highly valued relationship has existed for many decades. The entire Southern Glazer’s team looks forward to enhancing our synergistic collaboration to grow Pernod Ricard USA’s amazing portfolio of brands – bringing them to new heights of prominence and success in the marketplace.
“We are excited to apply our joint best-practice ways of working in marketing, selling, and operations for enhanced efficiency and effectiveness throughout the value chain.”
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