UK-based i2r Packaging Solutions will launch a new aluminium smooth-wall tray, featuring a new style of embossing which is said to “dramatically increase stress resistance”.
Called i2r Ultra, the patent-protected design was created through a collaboration with Wolverhampton University and has undergone independent scientific testing and validation.
A specialist rib and base configuration provides an increase in structural strength and delivers a reduction in weight.
Meanwhile, the inclusion of an ‘alu’ recyclable logo and a ‘rinse and recycle’ message aims to promote aluminium recycling among consumers.
Jon West, i2r commercial director, said: “With i2r Ultra, we have achieved a weight saving on an infinitely recyclable product and increased the strength over other competitor products.”
He added: “This design shows that we are working hard to address environmental concerns, whilst at the same time offering further innovation and commercial choice by increasing strength and offering the product at a reduced price point against comparable containers. We are really excited about this new range and the benefits it has to offer.”
The company is initially launching i2r Ultra with eight foil containers as an addition to its existing smooth wall range, with further investment in new tooling to expand the line longer term.
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