BFY Brands boosts PopCorners range with two new snack lines

BFY Brands has expanded its PopCorners portfolio in the US with two new lines of gluten-free, air-popped crisps.

PopCorners Flourish Veggie Crisps are available in flavours such as greens and beans, roasted beets, toasted cauliflower, and harvest kale. BFY Brands said the products “are the perfect choice for people who are looking for a healthy snack with a lightly salted, savoury flavour”.

Meanwhile, PopCorners Flex Protein Crisps feature 10g of protein per serving and are made with plant-based protein from soybean and cassava. Flavours include buffalo and barbecue.

Paul Nardone, BFY Brands CEO, said: “We are always striving to do one better, and that’s why we continue to challenge the status quo in the snacking category. Our purpose in launching Flex and Flourish is to provide our fans with undeniably delicious snacks that contain high-quality, minimally processed ingredients that fit their personal wellness and lifestyle goals.

“We’re fiercely committed to striving for the very best – whether it’s our transparency in where we source our non-GMO corn to our innovative processing techniques, our number one goal is to always do one better for our fans.”

PopCorners chief commercial officer Dan Morgan added: “The names of the new products are purposeful and meaningful. Flourish represents the important role food plays in wellness. When we eat better, we feel better, think better, and we flourish in all areas of our lives.

“Flex represents the way we push to give each day everything we’ve got. It represents how we, as a brand, and our fans are committed to bringing our best to everything we do.”