Health-Ade Kombucha is launching six new kombucha variants this year, alongside the introduction of new packaging sizes.
Available in the US as of this summer, the new flavours include: cherry berry, grapefruit, tropical punch, passionfruit-tangerine, strawberry-lemonade, and peach-mango.
“Developing new flavours is not only an integral part of the Health-Ade business model, but it’s one of my favourite processes,” said Daina Trout, CEO and co-founder of Health-Ade.
“We found ourselves with an opportunity to bolster our flavour variety. Sourcing inspiration from colours, we set out to recreate popular notes seen in other beverage categories, that have yet to be fermented and turned into kombucha. Our primary goal is to make things that taste great and make you feel great above all else – that’s the Health-Ade difference.”
In a move to offer more consumption occasions, Health-Ade is rolling out and testing different sizing and packaging varieties across the US.
One such variety includes 8oz four-packs featuring flavours such as pink lady apple, ginger lemon, and pomegranate, which will be available at Whole Foods Markets nationwide as of May with a suggested retail price of $9.49.
Vanessa Dew, Health-Ade chief sales officer and co-founder, said: “We started Health-Ade with a small credit card and a big dream – and our 16oz amber glass bottles have been with us from day one. They’ve become a signature for us, a point of recognition and status.
“We’ve always met our consumers where their lifestyle points are, so by expanding our size offerings Health-Ade will continue to inspire and fuel customers as they go after their most game-changing goals – no matter where their journeys bring them.”
© FoodBev Media Ltd 2024
