Emmi Caffé Latte adds new cold-brew and Colombian varieties

Emmi has expanded its line of Caffé Latte coffee drinks with the addition of two new variants.

Caffé Latte Colombia Edition combines intense arabica coffee from Colombia with Emmi’s Swiss milk. The new variant replaces the outgoing Mexico Edition and has an “intensive coffee aroma thanks to a roasting process which is perfectly matched to the high-quality beans”, Emmi said.

Meanwhile, new Caffé Latte Cold Brew is somewhat milder, brewed with cold water for twelve hours for less acidity. At the same time, coffee brewed in this way requires the addition of less sugar, the dairy company pointed out.

Both drinks will be available in the Caffé Latte range’s distinctive 230ml cups.

“During the scorching summer of 2018, demand for Emmi Caffè Latte literally exploded,” a company spokesperson said. “Both in Switzerland and internationally, Emmi achieved growth in the low double-digit percentage range, with gains recorded in all countries where the chilled coffee beverage is sold.

“Of course, the successful concept of Emmi Caffè Latte is not founded on an unusually hot summer. Since the product was first launched in 2004, our chilled white coffee drinks have seen growth every year thanks in particular to their unrivalled taste. The secret of our success is not really a secret: high-quality coffee, which is brewed straight after roasting and teamed with fresh Swiss milk. Unsurprisingly, market research conducted in the UK showed that seven out of every ten consumers prefer Emmi Caffè Latte to competitors’ products.

“To ensure that the “fairy-tale” summer of 2018 continues, Emmi is investing a great deal in the further development of Emmi Caffè Latte, with our primary focus on coffee expertise.”

Both new varieties are available now in Swiss retail outlets; Emmi said that the cold-brew version would remain exclusive to Switzerland for the time being, while Caffè Latte Colombia Edition will be exported to Germany, Austria, Belgium and Spain.

The Lucerne-based business has built a steady trade on its RTD coffees, seeing group sales rise by 2.8% to CHF 3.46 billion ($3.47 billion) for 2018 – with chairman Konrad Graber and CEO Urs Riedener citing the “good performance” of its Caffé Latte coffee drinks as a contributing factor.

The company’s Fresh Products segment, which incorporates the Caffé Latte brand, grew 4.7% in the Americas and 16.2% in Europe.