Kettle Chips releases crisp range with fruit and vegetable slices

Campbell Soup-owned Kettle Chips has launched a new range of potato crisps partnered with slices of fruit and vegetables.

Three flavours are available in the UK: Kettle and apple slices with Norfolk pork sausage seasoning, Kettle and sweet potato slices with smoked chipotle and crème fraîche seasoning, and Kettle and beetroot slices with goat’s cheese and caramelised onion seasoning.

Kettle said the flavours, which have been created by its chef Phil Hovey, transport consumers “to the flavours and textures of a complete meal in every bite”.

Available in Sainsbury’s and Tesco stores from April, the 100g sharing bags will retail for £2.25.

Last September, Kettle released a new line of Ridge Cut crisps in the UK, inspired by flavours from around the world. The range is available in sharing packs in three variants: Chinese spare ribs, barbecue beef brisket, and jalapeño Jack.

Kettle said the crisps are made by freshly slicing whole potatoes rather than reforming the potato, which is said to carve out extra surface area for seasoning “for a big taste impact”.

Kettle Foods, the manufacturer of Kettle Chips snacks, last June invested £2.7 million to upgrade the manufacturing capabilities of its Norwich factory.

The Kettle Chips brand was acquired by Campbell Soup in 2017 as part of its $4.87 billion deal for Snyder’s-Lance.

In its most recent financial results, Campbell’s recorded a 24.5% increase in second-quarter net sales, as it benefitted from the acquisitions of both Snyder’s-Lance and Pacific Foods.