Wessanen UK has boosted its Kallø portfolio with new organic gravy granules, as it aims to meet consumer trends in the stocks and gravies category.
The low-salt granules were developed to help consumers looking for better-for-you products in bigger pack formats, Wessanen said.
Offering a “host of nutritional benefits”, the vegan granules are gluten-free and contain no artificial ingredients or added MSG.
The new product joins Kallø’s growing portfolio of stocks and gravies that also includes organic stock cubes, organic stock pots, and low-salt organic stock cubes.
Bryan Martins, marketing director at Wessanen UK, said: “We pride ourselves on having a sustainable and healthy brand portfolio that can help consumers connect to nature through the foods they eat. We’ve got some fantastic products under the Kallø brand that can help to support healthier living, and our new low-salt gravy granules provide a host of nutritional benefits.
“With more people seeking out gluten-free or vegan- and vegetarian-friendly foods, Kallø is well-placed to meet consumer trends and increase sales in the stocks and gravies category.”
The Kallø gravy granules are available now in Waitrose stores in the UK with a recommended retail price of £2.99.
Wessanen UK’s portfolio also includes cake brand Mrs Crimble’s, peanut butter maker Whole Earth, and Clipper Teas. Last year, the company appointed McCormick’s former UK general manager Emma Vass as its CEO.
Recent additions to the Kallø portfolio include a range of Pop-Crisps and lentil-based rice and corn cakes.
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