Biotiful Dairy has released three new spoonable kefir quark pots with fruit compote, extending its offering in one of the dairy industry’s most promising categories.
New kefir quark with strawberry and rhubarb compote, raspberry compote, and black cherry compote will be available from mid-April through Sainsbury’s and Whole Foods Market in the UK, priced at a recommended £1.50 for a 160g pot.
The packaging for the new products has been designed to highlight kefir’s origins in the Caucasus mountains and hero the multiple benefits of the ancient fermented dairy product – including its high protein content and the presence of gut-friendly cultures.
The range is “designed to help consumers upgrade from sugar-laden yogurt”, Biotiful said.
Founder Natasha Bowes explained: “Our new kefir quark with compote is the latest step towards our wider mission of transforming dairy. From our own research, we know consumers want nutrition from their dairy without compromising on taste – as with all our products, this range offers just that.
“The indulgent fruit compotes, alongside our unique combination of kefir and quark, deliver a tasty and creamy gut-friendly snack or on-the-go breakfast with no sugar added. We hope it encourages consumers to upgrade their everyday dairy purchases and enables them to consume delicious, more nutritious, functional foods daily.”
As well as the new products, the fresh packaging design will roll out across the rest of Biotiful’s kefir portfolio.
Bowes founded Biotiful Dairy in 2012 to introduce British consumers to kefir, which – like other kefir category founders, like Lifeway Foods’ Julie Smolyansky – she discovered growing up in Eastern Europe.
Kefir is a centuries-old dairy product made with milk and live cultures, and naturally packed with billions of gut-friendly bacteria and essential vitamins and minerals. High in protein and calcium, it is quickly finding favour among consumers along with other fermented food and beverage products.
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