General Mills is adding to its Old El Paso Mexican food brand with new bowl-shaped chips, designed for scooping and dipping a range of sides, from guacamole to salsa.
Called Tortilla Bowls, the sea salt-flavoured product has been developed to partner with different fillings to create appetisers or crunchy canapés.
According to General Mills, Mexican is a “key growth driver” for the world food category in the UK, with busy families and millennials increasingly looking for easy-to-prepare meal solutions.
Lindsay Hill, marketing manager for meals and baking at General Mills, said: “At Old El Paso, we believe happiness is eating food with the people we love and we exist to create these easy, noisy, talky, shared moments. Tortilla Bowls build on this, offering another tasty part of a Mexican meal that can be passed around and enjoyed.
“We’ve had great feedback so far – in our consumer testing, 73% of consumers said they’d serve Tortilla Bowls as a starter, while 53% said they’d make a great canapé, which shows just how versatile they are.”
Tortilla Bowls will be available in the UK from June in both grocery and convenience stores.
Last August, General Mills expanded its Old El Paso meal kit portfolio with three ‘premium’ variants: smoky chipotle taco meal kit with a cool mango drizzle, habanero and lime taco meal kit with a coco ancho drizzle, and ancho chili and honey fajita meal kit with zesty drizzle.
Other products in the Old El Paso range include tortilla chips, tortilla wraps, seasoning mixes, cooking sauces as well as a range of Mexican-inspired meal kits.
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