Ardagh Group has responded to increasing canned wine consumption with the creation of a slimline 187ml can specifically for wine and wine-based drinks.
Its capacity is a personal wine serve of 187ml – a quarter of a standard 75cl bottle – is billed as an attractive option for the increasing number of consumers who wish to enjoy a single drink with a meal or while on the go.
According to Euromonitor research, the global wine-in-can market is estimated to reach 366 million units by 2022.
Made of fully recyclable aluminium, the can is airtight, lightproof and shatterproof – and, in this new design, both the can end and body are said to feature unique specifications to protect the quality of the wine throughout the filling, transportation and storage lifespan.
Adriana Escobar, product manager at Ardagh Group’s European metal beverage division, said: “Our customers trust Ardagh’s Wine Can design and technical expertise, as they know our superior specifications will serve to guarantee the quality of their products.
“We’re always looking to innovate to meet changing demand and open up new markets for customers, so we’re proud to be announcing the new 187ml format.”
Ardagh said the format can be further elevated with multiple decorative options. Customers can, for example, use different coloured tabs to distinguish between a red, rosé and white wine or add a matte finish.
The packaging company added that as a “convenient, portable and sustainable option” for canned wine and wine-based drinks, the slimline can will be attractive for a growing market of younger wine drinkers who are keen to try new varieties without committing to a full bottle or multipack.
The can is set to launch in the first quarter of 2020.
Earlier this year, Ardagh collaborated with GPS Global Brands to create a 187ml single-serve glass wine bottle.
© FoodBev Media Ltd 2024
