Pakistan’s MCR partners with GetSwift on last-mile delivery logistics for Pizza Hut

Pakistan’s MCR has selected GetSwift to provide logistics software supporting delivery for Pizza Hut restaurants across the country.

It is the first such deal for a restaurant operator in Pakistan, which saw Pizza Hut enter the country in 1993 before any other international franchise.  Pizza Hut has continued to expand across the country, making it arguably the largest restaurant chain in Pakistan.

“Based on the success of GetSwift in other Yum Brands/Pizza Hut markets, GetSwift was a natural choice for us in Pakistan,” said Danyal Rashid, executive director of MCR. “We conducted an extensive implementation review to evaluate GetSwift on local parameters and concluded that GetSwift is the best option for us to offer the fastest delivery to our customers in Pakistan.”

Food delivery platforms have grown in popularity in recent years, and are a natural fit in the Middle East, where the culture and climate is conducive to dining at home. GetSwift provides a software-as-a-service (SaaS) delivery platform to clients worldwide, and also recently partnered with Kuwait’s Kout Food Group to provide delivery logistics software for a number of fast food outlets.

This follows GetSwift’s recent purchases of farm-to-table delivery management platform Delivery Biz Pro and Scheduling+, which offer a comprehensive suite of scheduling services for hourly-billed employees.