Organic Valley has launched a new line of ultra-filtered organic milk as a response to demands for high-protein, low-sugar products made without toxic pesticides or artificial growth hormones.
Called Ultra, the range is said to have 50% more organic protein and 50% less sugar than regular milk and is available in the US in four variants: whole, 2% reduced fat, 2% chocolate, and skim.
The products are made with Organic Valley’s organic milk from the cooperative’s pasture-raised cows. During the filtering process, the naturally occurring sugar-lactose in the milk is reduced. The addition of a lactase enzyme makes the range lactose-free.
“At Organic Valley, we’re always creating innovative ways to give consumers high-quality, great-tasting organic options that meet their needs for healthy food from companies that align with their values,” said Bob Kirchoff, CEO of Organic Valley.
“Not only does Organic Valley Ultra provide consumers with an organic, ultra-filtered product they can feel good about buying and consuming, it ensures we can support our cooperative’s mission to save small family farms by marketing their organic products. It also further affirms our commitment to ensuring that all of our animals live happy, stress-free lives.”
Organic Valley Ultra is now available in Whole Foods Markets and will roll out to other retailers in October. Each 56oz carton is sold with a suggested retail price of $5.99.
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