Mars has expanded its Snickers portfolio with a new pecan flavour, introduced ahead of autumn in the US.
The limited-edition Snickers Pecan Bar features the same caramel and milk chocolate of the classic Snickers Bar but with pecans inside.
Earlier this month, Mars embarked on a project to find out which nut US consumers wanted to see in the next Snickers bars, with pecans proving the most popular, ahead of cashews, pistachios and macadamia nuts.
The pecan bar is now available to order in packs of 15 via a new Snickers website.
“We were eager to involve our fans in developing our newest flavour innovation,” said Josh Olken, Snickers brand director.
The limited-edition bar is now available to order in packs of 15.
“We hope our fans are as excited to try the limited-edition Snickers Pecan Bar as we are proud to produce them right in our Waco plant.”
Last year, three limited edition Snickers flavours – espresso, fiery, and salty and sweet – were released as part of a marketing campaign to show how the snack satisfies when hunger strikes.
Mars has recently carried out a 60,000-square-foot expansion of its Waco, Texas, site with a $30 million investment. The facility, which has been in operation since 1976, makes Snickers, Starburst and Skittles products.
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