Dutch dairy cooperative FrieslandCampina has launched a new line of ready-to-drink coffees, available in UK convenience retailers and wholesalers.
The Barista Coffee Co range is now on sale in two flavours in 250ml cans: caffe latte and caramel latte. More variants are scheduled to be released before the end of the year.
FrieslandCampina quoted research that suggests one in ten UK households now buy ready-to-drink coffee.
“Year on year, ready-to-drink coffee added more absolute value to the category than any other segment, so it makes absolute sense that we’d move into this space,” said Wayne Thompson, business unit controller for out of home at FrieslandCampina.
“Our commitment lies with our retailers. We want to ensure we’re giving them the tools they need to sell soft drinks successfully, and drive profitability.
“We’re really proud to have Barista Coffee Co as part of the FrieslandCampina portfolio and are excited that we’re able to offer such an innovative range of products.”
Other customer brands produced by FrieslandCampina include Chocomel, Dutch Lady and Campina.
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