New distillery Wildspirit has partnered with drinks design company Denomination to launch a gin that infuses tomato, celery and botanicals.
Called Wildspirit Bloody Merry Gin, the spirit is now available in Australia.
The brand’s illustration features Wildspirit founder James Dumay with his friends at a sampling party. The detail in the illustration aims to give consumers an opportunity to discover more about the brand story and the ingredients used.
“We wanted to bring an irreverent energy to the spirits world and give the category a bit of a shake-up,” said Dumay.
“Wildspirit Bloody Merry represents a completely new approach to flavour, using infusions of fresh tomato and celery alongside botanicals to create a delicious, bright spirit unlike any other on the market.”
He added: “Wildspirit is a new brand and Denomination guided us through every step of the process, from naming development, bottle and closure selection and supplier introductions, right through to branding and delivery.”
Rowena Curlewis, CEO of Denomination, added: “It was important to capture the essence and wit of Wildspirit whilst ensuring there was enough craftsmanship to establish the brand as a premium producer. Wildspirit Bloody Merry is pushing boundaries, so the design response needed to as well.
“When the client initially approached us, he told us how he would make samples of different infusions and test them out on friends at dinner parties; this inspired the foundation story for the brand.”
Earlier this year, Denomination joined forces with Somersault to design the packaging for its range of sodas.
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