Gruppo Montenegro has announced that it will partner with Canadian wine and spirits distributor Mark Anthony Wine & Spirits to import and distribute its portfolio of Italian spirits in Canada.
The Italian manufacturer’s spirits portfolio includes Amaro Montenegro, Select Aperitivo, and Vecchia Romagna Brandy. This strategic partnership will see Mark Anthony become the exclusive Canadian importer and distributor for the three brands.
Gruppo Montenegro’s Amaro Montenegro has been made with the blend of 40 botanicals for more than 130 years, and has received a number of international awards.
Select Aperitivo, meanwhile, was created in 1920 in the Venice, and was particularly popular during the postwar period, when the popularity of the aperitif began to spread. According to Gruppo Montenegro, the growth of the Spritz helped to establish Select Aperitivo on the Venetian cocktail scene as an essential ingredient of the Venetian Spritz.
“As a privately-owned company we are honoured to partner with Mark Anthony and are proud to have them leading our import and distribution strategy in Canada,” said Robert Cullins, regional director – North America at Gruppo Montenegro. “Mark Anthony is perfectly positioned to maximize the potential of our brands with a unique go-to-market strategy that will differentiate our portfolio in the Canadian market. Our iconic Italian spirit brands will be a great complement to their portfolio.”
Scott Walton, president of Mark Anthony Wine & Spirits, said: “We are the fine wine and spirits experts in the Canadian market with established distribution channels, a long-term growth horizon, and a proved track record of building luxury brands over the long-term… We see tremendous opportunities ahead for Montenegro.”
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