Unilever to drive winter sales with chocolate orange ice cream

Unilever plans to launch chocolate orange flavoured products through its brands Magnum, Carte D’Or and Viennetta, in a move to boost sales in its ice cream category during winter.

“Chocolate and orange is a classic combination at Christmas time, and has been a festive family favourite for years,” said Andre Burger, VP of ice cream and snacking at Unilever UK and Ireland.

Burger added: “But over the past couple of seasons, searches for chocolate orange products have increased by a whopping 55%! To help retailers get in on the act, we’ve brought the classic flavour to three fun and festive ice cream products that are sure to be a sell-out this season.”

For its first time, Magnum is extending its miniature range with a chocolate and orange flavour. Magnum Mini Chocolate & Orange will be available in retailers in boxes of six for an RRP of £3.93.

Following its trial over Christmas 2018, Viennetta Limited Edition Chocolate & Orange is returning to retailers for an RRP of £1.84.

Available in 560g tubs, Carte D’Or Chocolate & Orange is available for an RRP of £4.12.