Dutch food tech start-up MiniBrew has launched its first home brewing product called MiniBrew Craft to the European market.
According to MiniBrew, its Craft machine offers beer enthusiasts an innovative but simple way to create a variety of beers in their own home.
Featuring a real wooden back, a transparent mashing tun and a copper coloured keg for a traditional look, the appliance can preserve beer for up to three months with its built-in cooler.
MiniBrew has also launched its Brew Packs, which offers consumers ten different recipes with natural flavours and herbs. The recipes have been crafted by the company’s in-house brewologist and beverage scientists.
The automatic beer brewing machine can calculate the precise amount of water needed in the process and defines a mashing, boiling and fermenting scheme for each individual Brew Pack.
Bart van de Kooij, founder of MiniBrew, said: “Craft is for consumers who love beer and want to explore their true, inner beer-making soul.
“We started with a clear vision: to transform the home-brewing experience, which is traditionally very time-consuming, expensive and messy. Now that vision is a reality, our next step is to expand our brewing portfolio and help more beer lovers fulfil their brewing potential.”
The retail price for the MiniBrew Craft machine starts at €1199, while Brew Packs start at €17. They are available to purchase from certain retailers and online.
MiniBrew has also released Craft Pro, which gives experienced brewers the option to pilot and create their own recipes using powerful software. Professional breweries are then given the opportunity to collaborate and share their recipe as a Brew Pack.
© FoodBev Media Ltd 2024
