DMK Group expands ice cream offer through new partnerships

DMK Group is bolstering its ice cream portfolio in Germany with fresh creations for the Milram and Baileys brands as well as a new partnership with Katjes Fassin.

The German dairy company will produce a new ice cream product under Katjes Fassin’s powdered beverage brand Ahoj-Brause.

As of March, DMK will also launch a Baileys strawberries and cream ice cream in 500ml tubs as well as three varieties of Baileys stick ice creams in a Mini Selection Pleasure box.

With the Milram brand, DMK is bringing the buttermilk ice cream varieties of strawberry and lemon into the waffle cone segment, available in a mini box.

Last year, DMK partnered with Bahlsen to develop a range of ice cream featuring confectionery pieces.

“We want to build on our positive momentum in the ice cream sector from the previous year,” said Marcus-Dominic Hauck, COO of DMK Ice Cream.

“In 2020, DMK Group will therefore continue to focus on consistently developing and expanding a profitable brand business – one which already accounts for 15% of its total sales. The aim is to also optimise processes and significantly increase distribution.

“An awareness of our products among customers and end consumers is a basic condition for positive brand development. We therefore want to more strongly apply targeted communication measures and thus continuously develop the brand business in the ice cream sector.”