Kellogg to expand Incogmeato line with plant-based sausages

Kellogg will add to its Incogmeato range, which is part of its MorningStar Farms brand, with plant-based alternatives to bratwurst and Italian sausage.

Available in the US this summer, the products are made with non-GMO soy and feature 100% plant-based protein.

Last year, the MorningStar Farms brand announced it was launching the Incogmeato plant-based line. 

As of March, Incogmeato burger patties will be available in the fresh meat case at retailers including Kroger, Meijer, Albertsons and Safeway. Kellogg said the patties sizzle and sear just like meat and include 21g of plant-based protein.

According to Kellogg, the “next-generation” Incogmeato plant-based protein line “looks, cooks and tastes just like meat”.

“Our great-tasting ready-to-cook Incogmeato line-up offers the most meat-like experience yet,” said Sara Young, general manager, plant-based proteins at Kellogg Company.

“Our burger patties, original bratwurst and Italian sausage are the first of many new plant-based foods coming this year from Incogmeato so that people who are looking to sneak more plants on their plate can do so deliciously.”