US beverage brand Rowdy Mermaid has unveiled a new watermelon bloom kombucha flavour that features the soursop fruit.
Each Rowdy Mermaid Kombucha variant has a unique plant-based function – such as balance, clarity, digestion and immunity.
The decaffeinated watermelon bloom flavour is described as an “invigorating elixir” that is packed with soursop and complemented with hibiscus and rose. It serves to quench thirst with its hydration function.
Soursop, with its sour citrus flavour notes reminiscent of pineapple, strawberry and apple, is a nutrient-dense fruit native to the tropical regions of the Americas and the Caribbean, Rowdy Mermaid said.
“When we found a combination of watermelon rind and superfood soursop that pulled out the rich taste of watermelon, we knew our latest science-based flavour was born,” said Jamba Dunn, founder and CEO of Rowdy Mermaid Kombucha.
“Watermelon bloom is packed with antioxidants, high in vitamin C and low in calories, the perfect balance of sweet and floral, and ultimately helps our consumers stay hydrated. We’re looking forward to the first consumer taste tests at Natural Products Expo West.”
Watermelon bloom will be available in 12oz cans in the US as of June 2020.
Founded in 2013, Colorado-based Rowdy Mermaid secured $3.5 million in a Series A funding round a year ago.
Other flavours in its functional kombucha drink range include strawberry tonic, savoury peach and living ginger.
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