Italian cooking brand Napolina has launched drained canned quinoa, a first of its kind to the UK market, as part of a new convenient range.
The complete range are drained and ready to serve and include quinoa, chickpeas, red kidney beans and cannellini beans.
With its ready-to-serve range, Napolina intends to provide consumers with a convenient and on-the-go meal solution.
Available in 150g cans, the range is vacuum packed to ensure there is no liquid to drain.
Napolina’s existing portfolio of pulses are either canned in water, vinaigrette or spicy tomato sauce.
According to Napolina, the four pulses and grains are also low in fat and a good source of protein in line with growing flexitarian and vegetarian trends.
Neil Brownbill, commercial director for Napolina, said: “Our innovation in the category continues to be driven by consumer demand for products which provide solutions for everyday modern mealtimes.
“Our new drained and ready to serve pulses provide the convenience consumers crave as well as a tasty protein alternative in response to the growing flexitarianism trend. We know that shoppers want us to help them to bring their love of Italian cooking to life and we will continue to develop products which evolve the category.”
The Italian brand will continue to support it whole portfolio in 2020 with campaigns and a national TV advertisement which celebrates the romance of Italian food.
Last year, Napolina unveiled new packaging and branding for its entire product portfolio including tomatoes, pasta, oils, sauces and pizzeria range.
Napolina’s new drained and ready to serve range is available now in UK stores with an RRP of £0.70 per can.
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