PepsiCo launches two direct-to-consumer online stores

PepsiCo has launched two online direct-to-consumer stores in the US, allowing consumers to order a range of PepsiCo snack and drink products directly from the company during the Covid-19 pandemic.

PepsiCo claims that the new Snacks.com and PantryShop.com ecommerce sites were developed in-house by the company’s ecommerce team in less than 30 days.

The company states that the sites have been launched to meet the evolving needs and purchasing habits of consumers, as increasing numbers of consumers are opting to buy food and drink products online as a result of stay-at-home orders issued because of the coronavirus outbreak.

According to PepsiCo, on PantryShop.com, consumers can order specialised bundles which contain a range of products from PepsiCo brands such as Quaker, Gatorade and Tropicana.

These bundles are listed under different categories including “Rise & Shine,” “Snacking,” and “Workout & Recovery,” as each bundle aims to combine products which ‘are designed to meet the new normal for many consumers’, such as home exercising. These multi-product bundles have retail prices varying between $29.95 and $49.95, depending on the bundle.

Snacks.com, meanwhile, allows consumers to order products from various Frito-Lay snack brands including Lay’s, Tostitos, and Cheetos. PepsiCo claims that it will continue to add new products to the site in the coming months.

Gibu Thomas, senior vice-president & head of eCommerce at PepsiCo, said: “Over the last few years, PepsiCo has been working to be a faster, stronger, better company, one that is laser focused on meeting consumer needs and winning in the marketplace. Investing in ecommerce and digital capabilities and talent has been – and will continue to be – a big part of that effort.

“In these uncertain times, as more and more consumers are using ecommerce channels to purchase food and beverage products, PantryShop.com and Snacks.com offer shoppers another alternative for easy and fast access to products they love.”

Michael Lindsey, chief transformation & strategy officer for Frito-Lay North America, added: “We’ve seen incredibly strong demand for our snacks during this time, and Snacks.com offers consumers another way to purchase the products they love, delivered right to their door.”