Molson Coors relaunches Batch 19 ‘pre-prohibition’ lager

Molson Coors has relaunched the Batch 19 ‘pre-prohibition’ lager in the US, following a five-year absence from retail shelves.

Brewed by AC Golden Brewing Co. – a craft brewery inside Molson Coors Beverage Co.’s brewery in Golden, Colorado – Batch 19 was available from 2010 to 2015, and was re-introduced to draft lines in Colorado last year.

The company has now relaunched the 5.5% ABV lager in Colorado this month, with six- and 12-packs of the 12-ounce cans now available in the state, and plans to launch the drinks in Wisconsin this summer.

Meagan Nelson, marketing manager for AC Golden, said: “The number one question we get on the (Coors) Golden brewery tour is, ‘What happened to Batch 19, and how can we get it back?

“Seeing the success of its return to draft, and still hearing the off-premise demand for Batch 19, we decided to bring it back.

“Cans are what consumers are looking for when they go shopping, and what they’ll find on the shelf. If we really want Batch 19 to be successful, that’s the way we want to go.

“We felt like it’s an everyday great beer, and I think the versatility of a can in terms of being able to take it to a backyard barbecue, or camping or hiking, makes it fit our drinkers’ lifestyles as well.”