One Brands debuts ice cream-inspired Butter Pecan protein bar

Protein bar maker One Brands has introduced a new ice cream-inspired variant to its One Bar range, Butter Pecan.

One’s new protein snack features a ‘soft buttery inside’ with chunks of pecan. Free from gluten, each Butter Pecan bar reportedly contains 20g of protein and 1g of sugar.

The ice cream-inspired bar joins a line-up of 15 other One Bar flavours, including Birthday Cake and Peanut Butter Chocolate Cake. One Brands says the bars can be enjoyed for breakfast, lunch, post-workout recovery, as an on-the-go snack, or ‘just because’.

Last year, One was acquired by The Hershey Company for $397 million, as the chocolate manufacturer looked to boost its snack bar offering.

Commenting on the company’s latest product launch, One Brands’ president Peter Burns said: “Butter Pecan is an iconic and beloved flavour. As a brand devoted to producing permissible indulgence, we knew this would be a great next addition to our dessert-inspired line.

“We anticipate that One fans will be nuts about this flavour as they enjoy the sweet taste of ice cream any time of the day.”

One Butter Pecan bars are available in the US via the brand’s website and Amazon, as well as from select retailers nationwide, including Meijer, Hy-Vee and Vitamin Shoppe.

The brand also offers a range of One Plant bars, each containing 12g of plant-based protein, which launched at the end of last year.