The Isle of Wight Distillery launches Mermaid Salt Vodka nationally in UK

The Isle of Wight Distillery has made its Mermaid Salt Vodka available nationally in the UK for the first time.

Mermaid vodka is infused post-distillation with locally sourced sea salt, said to enhance its smoothness and flavour. 

With the national launch, the Distillery says that it is targeting the ‘in-trade’ of those staying at home but trying to replicate the kind of cocktails they enjoyed in bars pre-coronavirus. With an ABV of 40%, the grain-based spirit reportedly has a ‘savoury’ and ‘adult’ flavour.

According to the Isle of Wight-based producer, the bottle is plastic free, with an ‘all-natural cork’ and wooden top, as well as a plant-based, biodegradable seal.

“This island is rich in amazing ingredients which we love to use – whether it’s the rock samphire and Boadicea hops in our signature gin, or the addition of local strawberries to Mermaid Pink,” said Xavier Baker, co-founder of the Isle of Wight Distillery.

“This, however, was the first time we ventured into the surrounding seas for an ingredient. Perfect on its own over ice or with a mixer, it also really layers on a unique savoury element for cocktails that you just can’t get with other vodkas.”

Mermaid Salt Vodka is available, for an RRP of £40.00 per 70cl bottle, from John Lewis, as well as Master of Malt and trade suppliers.

Last year, the Distillery expanded its Mermaid Gin range in the UK with a new pink gin distilled using strawberries.