US plant-based company Califia Farms has announced the nationwide distribution of its line of plant butters, as it looks to capitalise on consumer demand for vegan butter alternatives.
Known for its plant-based milk, creamers and cold brew coffee, the plant-based butter alternative marks the company’s first product outside the beverage category.
The cashew and tiger nut-based butters are available in two flavours: sea salt with avocado oil, and sea salt with olive oil. They contain no canola or palm oil, soy or GMOs.
Califia Farms launched the range earlier this summer but both varieties are now available nationally at Whole Foods Market, Kroger and Target, among other retailers. Each 8oz tub retails at $4.99.
“With people of all generations – especially Gen Z – eating more plant-based foods, now is the perfect time to introduce more delicious, plant-based options that fit seamlessly into their lifestyle,” said Suzanne Ginestro, chief marketing officer at Califia Farms.
“Our Plant Butters spread, melt and bake just like dairy butter, but have a clean label and high quality ingredients. We will continue to innovate and introduce products that are better for people and the planet.”
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