Califia Farms has launched a new long-life oat drink exclusively in the UK market, as it aims to encourage consumers to make the switch from dairy milk and reduce their environmental ‘foodprint’.
The vegan beverage is soy-free and made with whole rolled oats, without any sugar. It also contains added calcium and vitamin D, in an effort to appeal to health-conscious consumers.
Califia Farms is encouraging consumers to be more experimental with their plant-based milk and suggests that its newest drink is used not only in tea and coffee, but as an ingredient in breakfast, lunch and dinner recipes.
“Shoppers have more choice than ever when it comes to selecting which dairy-free milk alternative to add to their basket, which is why we are encouraging them to demand more from their oat and get the most of this astoundingly efficient grain,” said Lauren Visagie, UK marketing manager at Califia Farms.
She added: “The trend towards a plant-based diet is showing no signs of slowing and having built a loyal customer base with the rest of our range, our new Oat Drink is designed to excite consumers with its new-found versatility.”
The unsweetened oat drink joins the US brand’s range of plant-based drinks that are available in the UK such as its oat barista blend, flavoured almond beverages, and range of cold brew coffee.
The new oat drink is available now in Sainsbury’s for £2 per litre carton.
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