Selecta partners with Albert Heijn to launch micro market concept

Unattended retail company Selecta has partnered with Dutch retailer Albert Heijn to launch a new micro market concept in the Netherlands.

The new unattended retail concept will stock Albert Heijn products and utilise Selecta’s distribution network.

The core aim of the concept is to address the market trends of anytime convenience and the growing demand for variety and healthier food options in the workplace.

In 2021, Selecta Netherlands and Albert Heijn plan to open at least 100 unmanned Albert Heijn to-go formats in offices throughout the Netherlands.

Christian Schmitz, CEO Selecta Group said: “With our first Foodie’s brand partnership in Europe, we are taking a huge step forward in broadening our concept and demonstrating our capability to be a world-class distributor of world-class brands.

“Albert Heijn is the No. 1 food retailer in the Netherlands and we really look forward to working together to deliver excellent service and client satisfaction.”

Marit van Egmond, CEO Albert Heijn: “Our aim is to be available to our customers any time anywhere. Around the corner, along the way and online. With a variety of good food, consistent value for money and great convenience.

“There are many opportunities to expand our network in the Netherlands and Flanders. In co-operating with Selecta, we will be addressing the changing needs in office environments. With this ground-breaking Albert Heijn concept, we are taking the next step in the world of out-of-home consumption.”