Pladis to expand snacks range by launching Jacob’s Mini Cheddars Sticks

Pladis is expanding its savoury snacks range by launching Jacob’s Mini Cheddars Sticks in the UK in 2021.

Baked with real cheese and available in two flavours – Rich & Tangy Cheddar and Grilled Cheddar & Sizzling Steak – Jacob’s Mini Cheddars Sticks will be available in a 150g sharing pack format.

Christopher Owen, marketing controller at Pladis UK&I, said: “We’re very excited to introduce shoppers to a fresh new format for our bestselling Jacob’s Mini Cheddars brand, taking it beyond its traditional round shape for the first time in its history and building beyond its multipack heartland with larger, sharing bags.”

“With big tangy cheese flavours and a light, nibble-friendly, new texture, we’re turning our classic snack on its head. With this new iteration we’ll be putting a big twist on our best-loved format to target even more consumption occasions and unlock sales amongst younger adults in the process.”

The two Jacob’s Mini Cheddars Sticks variants will initially be available exclusively in Tesco from January, with a suggested retail price of £1.99. The flavours will then be available from other retailers from February onwards.