General Mills brings back heart-shaped Cheerios in new flavours

General Mills has announced that it is bringing back its Cheerios with happy-heart shapes cereal in both existing and new flavours.

The Cheerios brand transformed its iconic O-shaped cereal into a heart shape at the end of 2019 to help spread awareness of America’s heart health and inspire a healthy lifestyle.

Launching in late January, the limited-edition boxes will include previous original and honey nut varieties, as well as new flavours: blueberry, chocolate and cinnamon.

Made with whole grain oats, General Mills claims its Cheerios cereal can help lower cholesterol as part of a heart-healthy diet. With more than 100 million Americans having some form of heart disease, Cheerios aims to prioritise the importance of heart health through encouraging physical acitivity and the consumption of fibre.

“When we launched the happy-heart shaped O’s last year, it helped to educate millions of our fans about the importance of not only following a heart-healthy diet, but also about the benefits of eating Cheerios,” said Kathy Dixon, senior brand experience manager at Cheerios.

“Cheerios is on a mission to not only put a smile on people’s faces but to inspire them to find new and fun ways to support their hearts.”

The limited-edition Cheerios boxes with happy heart shapes will be available at major retailers nationwide, while supplies last, for an RRP of $3.99 for 10.8oz boxes and $4.99 for 19.8oz boxes.

Earlier this month, General Mills debuted limited-edition cereal box packaging with characters featuring the iconic got milk? moustache.