Whole Earth unveils new peanut butter with honey

Ecotone-owned Whole Earth has combined two spreads in its latest UK launch – smooth peanut butter with honey.

The new peanut butter addition follows the release of the brand’s chocolate and hazelnut variant last year.

With the new product, Whole Earth says it has combined the UK’s two most popular spreads – honey and peanut butter – to create a versatile and delicious option.

Made with real honey, the brand claims its new product is ideal as a porridge or cereal topping, as a spread on pancakes or as a baking ingredient. Like the rest of its portfolio, the honey peanut butter contains no artificial colours or preservatives.

“Whole Earth Smooth Peanut Butter with Honey brings together two powerhouses in the spreads category into one jar,” said Bryan Martins, Whole Earth marketing and category director at Ecotone UK, formerly known as Wessanen.

He added: “For all those people who add both peanut butter and honey to their breakfast, it is not only convenient but also tastes incredible. Both naturally delicious, the flavours of peanut butter and honey marry together perfectly. Following the rapid boom of baking during lockdowns, we predict Whole Earth Honey Peanut Butter to be a staple in every avid baker’s pantry.”

Whole Earth’s new peanut butter with honey will launch into Asda stores from February for an RRP of £3.99 per 340g jar.