Amber Beverage Group (ABG) has released two new hard seltzers inspired by the Moscow mule cocktail under its Moskovskaya Vodka brand.
Moskovskaya Street hard seltzer will be available throughout European markets, with the UK being the first to launch the beverage in early February. Cellar Trends will be introducing the product in the convenience channel.
With a 4.5% ABV, the hard seltzer range comes in two varieties: Moskovskaya Osobaya Vodka fused with notes of ginger and mint, and Moskovskaya Pink Vodka combined with raspberry and lime flavours.
With its new launch, ABG aims to tap into the growing hard seltzer category and meet the demand for ready-to-go cocktails that can be drunk at home amid lockdowns.
“There have been several takes on this trend from experimenting with the flavours, alcohol base and level, number of calories, design and other aspects, and as a historical vodka brand we wanted to create an exciting new option that is an authentic yet modern experience for the Moskovskaya consumer,” said Felicity Gransden, global brand ambassador of Moskovskaya Vodka.
Simon Thomas, managing director of the UK-based distribution company Cellar Trends, added: “As hard seltzers are likely to see the highest growth rate within the UK’s RTD category, this is the right moment for Moskovskaya to deliver an authentic, fresh variation of the iconic brand that will fit UK consumer preferences.”
ABG’s Moskovskaya Vodka brand is now available in over 65 markets worldwide, with a strong following in Italy, Canada, Spain, Portugal and the UK.
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