Dreyer’s Grand Ice Cream has unveiled the Edy’s (Dreyer’s) Rocky Road Collection, which includes three new ice creams ‘loaded’ with mix-ins.
The new flavours being introduced as part of the collection include: Salted Caramel Pretzel Path, featuring salted caramel ice cream, fudge swirls, and chocolatey covered salted pretzels and toffee; Brownie Brick Road; and Cookie Cobblestone, a twist on S’mores made with chocolate sandwich cookies, marshmallow swirls, cookie dough chunks and chocolate ice cream.
Like the rest of the Edy’s (Dreyer’s) brand’s range, the new products will be marketed under Dreyer’s Classic Ice Cream in Texas and west of the Rocky Mountains, and under Edy’s Grand Ice Cream in the East.
The newly unveiled Rocky Road Collection also includes three established Edy’s (Dreyer’s) flavours: Mocha Almond Avenue, Chocolate Peanut Butter Park and The Original Rocky Road.
Julianne Feder, senior associate brand manager at Dreyer’s Grand Ice Cream, said: “Dreyer’s Grand Ice Cream was founded by William Dreyer and Joseph Edy in 1928 with the mission to spread smiles and provide delicious ice cream that the whole family could enjoy together, and that mission remains the same, if not more relevant today.
“The new Rocky Road collection is designed to send ice cream lovers on a treasure hunt of indulgent mix-ins, full of flavour, decadence and texture. It’s indulgence that the whole family can enjoy.”
The new flavours will be available from stores nationwide in the US, starting this month.
Dreyer’s Grand Ice Cream was included in the recent sale of Nestlé’s US ice cream business to Froneri, an ice cream-focused joint venture Nestlé created in 2016 with PAI Partners.
© FoodBev Media Ltd 2024
