Molson Coors Beverage Company is expanding its Vizzy Hard Seltzer range with the launch of a new variety pack.
The new offering features four novel flavour combinations – papaya passionfruit, blackberry lemon, watermelon strawberry and raspberry tangerine – and provides a source of vitamin C.
“Vizzy is off to an incredible start. It’s one of the fastest growing hard seltzer brands in the category, carving out a slot on Nielsen’s top ten growth brands,” said Elizabeth Hitch, marketing director for Vizzy Hard Seltzer.
“Vizzy fans have been asking for new flavours and we wanted to deliver with bright, bold dual-flavour mash-ups. We’re excited for drinkers to try the new variety pack and tell us what they think.”
With an ABV of 5%, each can of Vizzy contains 100 calories and 1g of sugar.
The new variety 12-pack will be available nationwide in the US from the beginning of next month.
Molson Coors has also announced that Vizzy is expanding into Canada, with products due to hit shelves early in March.
Last year, Molson Coors announced that it had increased production capacity for its Vizzy, Coors Seltzer and Blue Moon LightSky products by more than 400% at its Fort Worth and Milwaukee breweries.
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