Kellogg has expanded its Cheez-It range with the introduction of new Loaded Popcorn, ‘packed’ with the taste of real cheese.
The new offering brings the taste of Cheez-It to the classic movie snack and is available in two varieties.
Cheez-It Loaded Cheddar Popcorn is a cheese-flavoured ‘light and airy’ snack. Meanwhile, Cheez-It Loaded White Cheddar Popcorn is made with cheese that has been aged for a smooth and creamy taste.
“Even though our Cheez-It Original crackers are a tried-and-true classic, our innovation team is always looking for new ways to bring our fans their favourite 100% real cheese flavour in different snack forms,” said Jeff Delonis, senior director of marketing for Cheez-It.
“When it comes to popcorn, the team knew it was due for a cheesier plot twist and delivered with their newest flavour-filled creation.”
Cheez-It Loaded Popcorn will be available from retailers nationwide in the US for a limited time starting this month.
Last year, Kellogg announced the addition of a new Scorchin’ range to its Pringles portfolio.
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