Bacardi unveils Grey Goose vodkas infused with fruit and botanicals

Bacardi has introduced Grey Goose Essences, a new collection of vodkas infused with real fruit and botanical essences.

Available in the US, the new collection comes in three flavours: strawberry & lemongrass, white peach & raspberry, and watermelon & basil.

Each expression is made with flavours derived from fruits and botanicals around the world – such as France, Spain, Thailand and Sri Lanka – which are then blended with cold-distilled botanicals and Grey Goose Vodka.

With a 30% ABV, the new vodkas are made from all-natural ingredients and contain no sugar or carbs.

Essences marks the latest addition to the Grey Goose portfolio and was developed in an effort to meet demand for simple cocktails that are “brimming with vibrant flavour”.

“Spritzes and mindful drinking have been growing trends, and with consumers increasingly trying their hand at mixology, we knew there was an exciting opportunity to create a distinctive liquid that would take the guesswork out of mixing light tasting and delicious cocktails at home,” said Grey Goose VP of global marketing, Martin de Dreuille.

Grey Goose cellar master, François Thibault, added: “Grey Goose Essences has been a labour of love for both me and the brand. The freshest ingredients were meticulously searched for and a unique distillation process is used for each fruit and each botanical to ensure we captured the purest flavour in every bottle. All three Essences flavours reveal the most perfect expression of the ingredients they contain.”

The Grey Goose Essences line is now available at spirits retailers nationwide for an RRP of $29.99 per 750ml bottle.