Halo Top introduces frozen fruit-based pops in US

Halo Top has released it first fruit-based treat in the US, with a new line of frozen fruit pops in five tropical flavours.

Made with real fruit and fruit juice, Fruit Pops are available in five flavours: strawberry, coconut, lime, mango and pineapple.

Each variety contains between 5-9g of sugar, which Halo Top claims is up to 65% less sugar than the leading fruit bars in the frozen aisle. The line varies from 35 calories per pop to 90 calories, depending on the flavour.

Halo Top’s Fruit Pops join the brand’s better-for-you frozen dessert line-up, including low-calorie ice cream pops and its recently-launched keto ice cream pops.

“At our core, Halo Top is here so fans can feel empowered to choose a treat that makes them feel good,” said Chelsea Parker, Halo Top’s senior marketing manager.

“We knew dessert lovers were craving more frozen fruit offerings, without the sugar overload, and these convenient new Fruit Pops do just that, in all five juicy, delicious flavours.”

Halo Top’s new Fruit Pops are available to buy at retailers nationwide for an RRP of $4.79 per box of six.