Kellogg’s unveils new thin and crispy crackers

Kellogg’s is introducing Club Crisps and Town House Dipping Thins, which offer “thinner and crispier versions of fan-favourite brands”.

Available in sea salt and ranch flavours, Club Crisps are light and crisp crackers that are free from artificial flavours and colours.

Meanwhile, Town House Dipping Thins feature a spoon-shaped design to support “mess-free dipping”. The thin and crispy crackers come in two flavours: sea salt and black pepper.

“Our innovation and research and development teams are continuously re-imagining our iconic crackers, looking for ways to give snack lovers even more ways to enjoy our brands,” said Zach Wyer, director of brand marketing, Kellogg’s Crackers.

“I think we really knocked it out of the park with these new Club Crisps and Town House Dipping Thins. Whether you’re looking for a savoury snack for the family or the perfect partner for your dips, you won’t be disappointed with these new varieties.”

The new Club Crisps and Town House Dipping Thins will be available at retailers nationwide starting this month.

Kellogg’s recently launched a new line of Special K keto-friendly snack bars, containing 1g of sugar, 2g of net carbs and 7g of protein.