FrieslandCampina unveils Choc-Orange Yazoo flavour

FrieslandCampina is expanding its Yazoo flavoured milk range with the introduction of a new limited-edition chocolate orange flavour.

The new Choc-Orange variant combines the Yazoo brand’s signature chocolate milk with citrus notes and aims to ‘entice’ new shoppers into the category.

Nick Higgs, brand manager at Yazoo, said: “Brits have been enjoying Yazoo for over 30 years, so we know we’re getting something right. We want to continue delighting consumers with taste-driven, refreshing milk drinks that also offer greater choice, variety and excitement to shoppers.

“Our market research identified chocolate orange as a trendy, future flavour – 32% of consumers wanted to see the variant on shelves – so we listened. We’re sure that shoppers will love the merge of citrus and chocolate, it’s such a classic combination that will bring nostalgia and fun to flavoured milk in a way like never before.”

Arriving in stores from the end of March, the new variant will be available across the grocery, convenience, wholesale and foodservice channels.