Nairn’s releases Gluten Free Oats Your Way in UK

Nairn’s has expanded its breakfast portfolio with the launch of Gluten Free Oats Your Way, containing real fruit pieces.

High in fibre, the latest addition to the Nairn’s range comes in apple & cinnamon and blueberry flavours, and is free from artificial colours, flavours and preservatives.

Made with gluten-free wholegrain oats, Gluten Free Oats Your Way is being introduced in response to growing consumer demand for new and exciting free from cereals.

Both variants can be used to make porridge or overnight oats, added to a smoothie, or baked into flapjacks, cookies and pancakes.

“Oats Your Way has been packaged in the distinctive new design that is being rolled out across the whole Nairn’s portfolio over the coming months,” said Emma Heath, head of marketing at Nairn’s.

“This latest range is a perfect example of how Nairn’s is taking its ever-expanding range of products to a wider audience by making the brand more visible, modern and appealing on shelf, and highlighting its relevance to today’s healthy eaters as an integral part of their lifestyle, with taste and versatility at its heart.”

With an RRP of £2.79 per 375g pack, Nairn’s Gluten Free Oats Your Way is available from Ocado and Holland & Barrett, and will be rolling out to Morrisons and Sainsbury’s in the coming months.

Nairn’s also offers Gluten Free Oats, Apple & Cinnamon Chunky Biscuit Breaks, which the brand launched in 2019.