UK female wellness brand Free Soul has received a seven-figure investment from Sonny Arora, an investor in European health and nutrition start-ups.
Established in 2018, Free Soul offers a range of wellness products with a plant-based focus to meet the unique nutritional needs of women.
The brand’s portfolio – which includes Protein Blends, Complete Meal Blends and a newly-released Vitamin Gummies range – looks to support female hormonal balance, bone density, energy and mood.
The direct-to-consumer brand has reportedly seen triple digit growth year-on-year and successful international expansion.
“We started Free Soul with the dream of supporting women across the globe with their nutritional and wellness needs, and are incredibly grateful that so many have already embraced the brand,” said Arjun Sofat, CEO and founder of Free Soul.
“We have found with Sonny and his team, an experienced world-class partner, who believes in, and supports, our vision. We look forward to Free Soul becoming synonymous with female wellness more broadly as we continue to scale and launch the next raft of products.”
Sonny Arora brings with him a background in food ingredients, after establishing Soya International, a non-GMO and natural emulsifiers business which trades in 40 markets globally. In 2019, AAK bought an 80% stake in Soya International.
Following the investment, Arora will join Arjun on Free Soul’s board of directors.
Arora said: “Free Soul is an exciting new brand which has the required product portfolio and management to drive growth to significant scale. Critically, it also recognises the importance of the science in nutrition. This is a central criteria for all our target investments in the health, nutrition and nutraceutical sector.”
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