©East Imperial
Bermele, a special purpose acquisition firm, has announced its purchase of premium mixer company East Imperial in a deal worth £24.45 million.
UK-based Bermele has also raised £3 million by way of a placing and will be readmitted to the standard list and trading on the London Stock Exchange.
Based in New Zealand, East Imperial produces and markets a line of 11 premium mixers that are sold throughout the Asia Pacific region and in the US. The company is said to have its “sights set on the UK market”.
Anthony Burt, CEO of East Imperial, said: “Our London listing is an exciting opportunity for us to accelerate our growth and benefit from the increasing demand we’ve seen for ultra-premium mixers among consumers across the globe.
“We’ve got a great platform to build our market share across Asia, the US and Europe and we want to replicate our success in new regions including the UK.
“We’ll also be investing in our multi-channel offer to deliver our premium mixers direct to consumers who want to enjoy them at home, a trend which has accelerated over the last 18 months.”
The acquisition deal is conditional on shareholder approval.
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