Kellogg’s adds Nut Butter Bars to Crunchy Nut range

Kellogg’s has expanded its Crunchy Nut portfolio with the launch of a new range of Nut Butter Bars.

The bars – which are made with 40% nuts – come in cocoa hazelnut and almond variants, and combine the creaminess of nut butter with the crunch of whole roasted nuts and chocolate.

Available exclusively as single bars, the new on-the-go snacks are free from gluten, palm oil, and artificial colours and preservatives.

“Knowing the popularity of the cereal, launching Crunchy Nut ‘Nut Butter Bars’ allows us to meet a wider range of consumer occasions and tap into the growing trend of nut butter,” said Susann Heinz, senior brand activation manager at Kellogg’s UKI.

“Crunchy Nut is regularly hailed as the UK’s favourite cereal and we’re confident fans will love this delicious snack as much as we do.”

With an RRP of £1.30 per bar, the new offerings are available at select convenience stores in the UK.

Earlier this year, Kellogg’s announced the launch of new limited-edition strawberry and white chocolate flavoured Coco Pops in the UK.