Bells of Lazonby launches free-from apple crumble bakes in Waitrose

Bells of Lazonby has expanded its We Love Cake range with the introduction of Rumble in the Crumble Apple Crumble Slices.

The new gluten-, wheat- and milk-free offering is inspired by the classic pudding, apple crumble.

Josh Boydell-Smith, head of brand and marketing at Bells of Lazonby, said: “We Love Cake has had a fantastic 12 months of growth in the UK and overseas, and it is exciting to launch a third line into Waitrose”.

He continued: “The We Love Cake range offers something for the whole family, with the nostalgic flavours appealing to both older and younger consumers. It challenges perceptions around free-from bakery and is [a] delicious offering for anyone with or without dietary needs”.

The new free-from slices are available in select Waitrose stores across the UK.